The CPC (Cost Per Click) "Is It Worth It?" Calculator
Many businesses use Cost Per Click (also called Pay Per Click) advertising in order to drive traffic to their websites. CPC can be a powerful tool for promoting a site, and there's a good case for arguing that it should be part of every business's marketing mix.
What isn't often discussed though is the fact that for many industries, CPC ads can be very expensive, to the point where it actually isn't economically viable to rely solely on this type of advertising.
The calculator below is designed to help you make sensible decisions regarding whether your business model is actually a good candidate for the Cost Per Click model. The results will change automatically when you change the input fields.
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Disclaimer: There are a large number of variables involved in the decision making process for how you should set up your marketing "mix". This calculator is intended for illustrative purposes only, and you should use your own common sense (as well as your feel for your own business) in making those decisions. The goal here is solely to illustrate how the cost of campaigns can compare to gross product margins.