Tag Archives: User Experience

Decomposing the Bus

If you take public transit, this scenario will be familiar to you.

After a lengthy wait in the freezing cold (or sweltering heat), the bus finally arrives. It was likely held up by rush-hour traffic.

You fight your way onto the bus through a mob of people trying to get off. When you eventually get on, you find yourself packed in like a sardine in a can, with somebody’s heavy bag poking into your back.

As the bus lurches away (throwing everyone into each other), you see a crowd of angry people, through the window, who couldn’t make it onto the bus.

So here’s a thought for you:

What if it was possible for you to get on the bus before it had even arrived?

What if it was possible for all of those other people to get off of the bus after it (and you) had already left?

Continue reading