WeFollow

WeFollow: A User Powered Twitter Directory

Image by shinyai via Flickr

While I’m on the topic of helpful websites, here’s another simple but useful one: Wefollow.

Its a user-edit Twitter directory, that Nathan pointed out to me a few days ago.

I picked up a few followers just by signing up.

I find it remarkable how many followers some of the top users of Twitter have accumulated. Yes, some of them are leveraging off of some form of celebrity status (real-world or online). Its quite amazing how large the reach of some dedicated tweeters is though. It takes a lot of hard work to scale up a following like that, regardless of where it is.

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SEO and the Art of the Happy Accident

A better subtitle for this blog could be: “Throw a bunch of spaghetti at the wall and see what sticks”

I keep an eye on the Google Analytics reports for this site. The past couple of months, there were an unusually large number of hits from people searching for info on Twitter. I just tried a couple of searches on Google.com and Google.ca this morning, and for “twitter purpose” (and a variety of other combinations), we’re showing up near the top of the first page. In the past, we’ve also had searches for people looking for info on Askme.com, DandyId and other specific topics that I’ve written about here.

I think the general principal, one that has relevance for SEO (search engine optimization), is that it’s just about impossible to determine in advance what the zeitgeist of the moment is going to be. As a result, place content on your site that covers a wide range of related topics, and there’s a good chance that something that you write will be relevant to somebody, somewhere, at some point in time.

This is otherwise known as the spaghetti principal – when you don’t know what precisely will work, try a bunch of different things, and record your results. This isn’t a new idea by any means. Bloggers, internet marketers and SEOs use this tactic all the time, in a variety of different ways.

What Does It Take To Build A Community?

We’re currently building a number of community based “social media” website. Obviously I’m interested generally in what makes a good online community, but this time there’s a practical aspect to this – I want my customer’s sites to succeed!

Let’s throw this open for comments.

What do you think are the critical factors involved? Is it specific functionality? Great moderators? The initial “link bait” content that gets people there in the first place? One or two really sociable users?

Website Update

I finally found the time to update the appearance of this site. I originally planned out what I wanted several months back, and then never got around to it somehow.

In case you are wondering, the template started out in life as the free WordPress “inove” template, and then diverged.

As usual comments (and of course criticisms) are welcome.

How Not To Get Hacked

Image courtesy of "gutter" on Flickr. Creative Commons.

Image courtesy of "gutter" on Flickr. Creative Commons.

I just spent a chunk of this afternoon fixing up a friend’s website which was hacked. The hacker appears to have gained access through a decade old shopping cart (not in use, just sitting in a folder on the site), and then proceeded to insert obfuscated javascript code into every page on the site (several hundred pages, with the code slighly different on each page).

This is the fifth or sixth site I’ve had to clean up in the past year or so, and its always a painful job – I’m pretty good at spotting code that shouldn’t be in a page, but with a large website it can be hard to be certain that it has been completely fixed. And there’s no guarantee that the original loophole that was exploited has been removed. Even under the best of circumstances, cleaning up this sort of mess is a painstaking process.

The following is intended for web designers who aren’t coders – but who use scripts that they have located on the web. Some intro level programmers might benefit. Experienced web programmers should go directly to the following link and do some review: http://cwe.mitre.org/top25/

1. Be very careful about downloading “free” scripts off the web. Do yourself a favour and scan the code before using it. If it has been obfuscated, or it looks odd, you probably want to avoid using it. You don’t need to be a programmer to get a feel for nefarious code.

2. When putting together a website that has any kind of dynamic functionality – be it javascript, a php script on the back end, or something else – bear in mind Jeremy’s Addendum to Murphy’s Law: Whatever can be hacked, will be hacked. There are a lot of common loopholes that hackers exploit that could be easily avoided by looking at code with a cynical eye and trying to figure out how it can hurt you.

3. Periodically review old websites that you’ve done. Code that used to be fine may no longer be so safe. Also, as you learn from mistakes, you may notice all kinds of things that are dangerous in your code.

4. Its also really worthwhile to look at the Top 25 Dangerous Bugs list, linked above. A periodic review is in order. Speaking of which, I’m adding that to my to do list.

5. Verify ALL inputs to a script. If you think you have verified them, get somebody with a cynical bent to test it. If something is up on the web, it is guaranteed that somebody will try some oddball and highly unexpected inputs just to see if they use your script for their own purposes.

6. Remember at the end of the day that there’s absolutely no such thing as a hacker-proof piece of software or hardware. Make regular backups. Assume you’re going to need them.

I just want to finish with an anecdote.

I used to operate a small hosting company along with some of my other duties at my former company.

One day, one of our servers started broadcasting vast volumes of spam email, to the point that we had to shut down the outgoing email service.

I spent a few hours reading log files, trying to pinpoint what exactly was happening. I finally narrowed it down to a script that had been uploaded a few days prior on one of the client’s accounts.

The script was basically a feeble attempt to try and implement a CMS (content management system). Basically the way it worked was that any GET input to the main script was assumed to be the name of an html fragment file, and was included into the script with no verification whatsoever.

If this means nothing to you, you’ve probably seen websites that have URLs something along these lines: index.php?id=123. The “id=123″ part can be parsed out by the script as an input. In this case the links looked like this: index.php?page=contact.html.

The script just assumed that contact.html was a piece of HTML code, and included it in.

It didn’t take long before half the hackers in the world were sending the script stuff like this: index.php?page=path_to_malware_or_spam_script. And our server was running those bits of malware as if they were located locally.