Interesting update regarding Zynga

There’s an interesting update on Business Insider today that reveals the level of control that Facebook has over Zynga, and indeed over its entire development platform.

Indicates the extent to which they recognize the potential threat (as well as opportunity) that their API represented.

What’s interesting is that Google has also been acquiring a stake in Zynga.

This confirms that I was on the right track regarding both Facebook’s and Google’s competitive strategies, although it looks like both companies were way ahead of me!

Microsoft – Twitter Deal

Nathan forwarded me this link from Mashable, with the subject line prefaced with the word “HUGE”.

From what I can tell, it looks like Microsoft is finally starting to put together the pieces of an overall web strategy: determine what Google would like to do and put roadblocks in their way. Hence the previous Yahoo deal.

Its obvious far to early to see if this helps them out. I’m fairly sure though that it means search engines will be displaying a lot more “current” or trending data pulled from profiles and micro-blogging posts.

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Quick Boost to Your Twitter Followers

Image representing Google as depicted in Crunc...
Image via CrunchBase

#Google: This is amusing and probably unlikely to last. I’ve found that every time I mention Google on Twitter, it gets picked up and retweeted by some automated services, which in turn results in a few more followers. Like I said this probably doesn’t scale and if everybody starts doing it then it will quickly become useless. I just thought it was interesting.

Google Up To Something Large?

We’ve been noticing a few odd things lately with Google:

  • New sites aren’t getting spidered – or not as quickly as earlier this year. Webmaster tools gives a generic message about the website not being listed in Google’s index, along with a link to a video that seems to mostly be about websites that get themselves banned for violating Google’s terms of service. Also existing websites that are growing aren’t always having the new content added as quickly as before – or rather it happens inconsistantly lately.
  • Google PageRank tools don’t seem to be working any more. I’ve tried a number of them lately.
  • While we’re on the topic of PageRank, it seems to be even less relevant than before. In one controlled scenario where we have many listings showing for a specific search term, a PR5 page is showing on the third page, while much lower PR websites are showing on the first page. Sorry, I can’t be more specific, but it is a fairly controlled scenario. All of the pages involved are similar in size with similar numbers of occurrences of this keyword.
  • Searches are often slow. As far as I can tell, this isn’t just my internet connection. Its been years since I’ve had the Google homepage time out on me.
  • Search listings sometimes change dramatically in short time periods.

All of the above seems to indicate that Google is gearing their entire system up for something big. Speculation among my staff says they’re going to try to make everything realtime (or close to it) in order to compete with Twitter. That means that they’re going to try and reorder all of their indexes very quickly (rather than weekly or possibly daily) in order to try and provide something closer to the immediate zeitgeist that one can obtain through Twitter.

Having some idea of the size of Google’s indices, and a vague notion that the number of servers in their demesne is in the low millions, the scale of this boggles my mind.

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